Data Privacy Statement (Effective date: April 04, 2018) 


Regardless of whether you are a customer, an interested person/a prospective buyer or a visitor of our website: We, i.e. the company animedica GmbH (hereinafter referred to as “aniMedica” or “we”), take the protection and privacy of your personal data very seriously. But what does this mean in concrete terms? Below you will find information that allows you to get an insight into which of your personal data are collected by us and how we process these data. In addition, you will get an overview of the rights that you are entitled to according to the applicable data protection legislation. Furthermore, we will provide you with the details of your contact persons that you may contact in case of any questions you may have. WHO ARE WE?

 As responsible entity within the meaning of the applicable data protection legislation, we, i.e. the company

  • aniMedica GmbH - a LIVISTO company
  • Im Südfeld no. 9
  • D-48308 Senden-Bösensell  (Federal Republic of Germany)
  • Phone number: +49 (0) 2536 3302-0
  • Fax number: +49 (0) 2536 3302-110
  • E-Mail: animedica @,

take all and any necessary steps required according to the applicable data protection legislation in order ensure the protection and privacy of your personal data.
In case you have any questions with respect to this data privacy statement, please do not hesitate to contact our Data Protection Officer specified below.

  • Data Protection Officer
  • 2B Advice GmbH
  • Joseph Schumpeter Allee no. 25
  • D-53227 Bonn, Federal Republic of Germany
  • E-mail: datenschutz @


According to legislature, the processing of personal data means and involves collecting, capturing, organizing, aligning, saving, adjusting or modifying, as well as reading-out, retrieving, using, disclosing by means of transmission, dissemination or another form of provision, reconciling or linking, restricting, deleting or destroying any personal data.

Any kind of information that refers to an identified or an identifiable physical person is considered personal data.

This data privacy statement covers any personal data referring to any customers, interested persons, and visitors.

This data privacy statement applies to our web page


We collect your personal data once you get in contact with us as interested person or customer, for example. This may, for instance, occur when you are interested in our products, when you register as a user of our online services, when you contact us by using our communication channels, or when you make use of our products or services within the framework of any existing business relations.

The following types of personal data are processed by us:

Information on personal identification:

  • Such as first name and surname, address data, e-mail address, phone number, fax number;
  • Any company-related data;
  • Legal business name, department, business activity, for example;
  • Information on your online behavior;
  • IP addresses, user names, information regarding your visits on our web page, on any activities performed in the customer portals of our web pages,  site of access, for example;
  • Information on your interests and preferences as communicated to us by you;
  • Information provided via our contact form or other communication channels, for example;
  • As well as other kinds of information similar to these data categories. USE OF COOKIES WHAT ARE COOKIES?
Cookies are data files that are stored on your computer by our web page or by customer portals while you are viewing and accessing the web page. These files store any data that allow you to use this web page more efficiently.

We make use of Google Analytics as our web analytics service in order to analyze the usage patterns on the web page and customer portals. For such analytical purposes, the usage information generated by the cookie (including the user’s abbreviated IP address) is transmitted to our servers and is stored for the purpose of a usage analysis. We use this usage analysis data in order to optimize our own web pages, customer portals, our sales approach and other kinds of advertising efforts, and these data are also used for market research purposes. During this activity, the users’ IP addresses are immediately abbreviated so that it will no longer be possible to identify the users via their IP addresses.

Each user who disagrees with the storage and evaluation of his anonymized user data related to his or her visit on our web page may veto such storage and use at any time. Any anonymized usage of customer portals is not possible.

Currently, your visit on this web page is captured by Google Analytics. Please click on the following link in order to prevent your web page visit from being captured: Deactivate Google Analytics. USE OF SCRIPT LIBRARIES (Google Webfonts)

In order to be able to present our content correctly and in a graphically appealing manner regardless of the browsers used, we use script libraries and script fonts such as Google Webfonts ( on our web page. Google Webfonts are transmitted to the cache memory of your browser in order to prevent multiple downloading. In case the browser does not support the Google Webfonts or denies access, the contents are displayed in any default font.


 The activity of retrieving any script libraries or font libraries automatically triggers a connection to the library operator. In this context, it is theoretically possible - but currently also unclear whether and, if so, for what purposes - that operators of corresponding libraries collect any data.


Here is where you can find the data protection policy of the library operator Google: EMBEDDED YOUTUBE VIDEOS

We do embed Youtube videos on some of our web pages. The company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, acts as operator of the corresponding plugins. When you visit and access any web page with a Youtube plugin, a connection to Youtube servers is being established. In this context, the company Youtube is provided with information on which web pages you are visiting. If you are logged in on your Youtube account, Youtube can match your surfing behavior directly to you, which you may prevent by previously logging out from your Youtube account.


Once a Youtube video is started, the service provider uses cookies which collect any data on the user behavior.


Those who have deactivated the storage of cookies for the Google Ad program, does not have to expect such cookies when viewing any Youtube videos. However, Youtube also stores any non-personal usage information in other cookies. If you wish to prevent this from occurring, please make sure to block the storage of cookies in the browser.


For any further information on data protection at “Youtube“, please refer to the data privacy statement of the provider under the following link: SOCIAL PLUGINS

On our web page, we offer you the opportunity to make use of so-called “social media buttons“. In order to ensure the protection and privacy of your data, we rely on the solution “Shariff“ when it comes to the corresponding implementation. In this manner, these buttons are only embedded on the web page as graphic elements which include a linking to the corresponding web page of the button provider. By clicking on the graphic element, you will then be redirected to the services of the respective provider. It is not until then when your data will be transmitted to the corresponding providers. If you do not click on the graphic element, no exchange between you and the providers of the social media buttons will occur. For any information on the collection and use of your data in social networks, please refer to the respective terms of use of the corresponding providers. Further details with regard to the “Shariff” solution are available under the following link:

We have embedded the social media buttons of the companies specified below on our web page:


1.1.4 FOR WHAT PURPOSE AND ON THE BASIS OF WHAT LEGAL FOUNDATION DO WE PROCESS YOUR PERSONAL DATA? VERTRAGSERFÜLLUNG PERFORMANCE OF CONTRACT. We process your data in order to be able to perform our contracts. The same applies to any information that you provide to us within the framework of any pre-contractual correspondence. The specific purposes of data processing depend on the respective product and on the petition submitted, and they may also be used in order to analyze your demand and to verify which products and services may come into your consideration. EXECUTION OF THE CONTRACTUAL RELATIONSHIP

For the purpose of executing the contractual relationship, we need your name, your address, your phone number, as well as your e-mail address in order to be able to get in contact with you. OFFERING OF GOODS AND SERVICES

In addition, we need your personal data in order to verify if we are in a position and allowed to offer you any products and services and to clarify which products and services we can and may offer you. For any further details regarding the respective purposes of data processing activities, please refer to the contract documents and to our General Terms and Conditions. AFTER WEIGHING OF INTERESTS: WE IMPROVE OUR SERVICES AND OFFER YOU SUITABLE PRODUCTS FOR THE PURPOSE OF STRENGTHENING AND OPTIMIZING CUSTOMER RELATIONSHIPS

As part of our efforts to continually improve our relationship with you, we occasionally ask you to participate in our customer surveys. The results obtained from these surveys serve to adapt our products and services even better to your requirements and needs. PROCESSING AND ANALYSIS OF DATA FOR MARKETING PURPOSES
Your do care about your requirements, and we endeavor to provide you with information on such products and services that suit you in a perfect way. For that reason, we make use of knowledge and findings gained from our mutual business relationship and from market research activities. In doing so, our essential goal is to adapt our product recommendations to your requirements. In this context, we warrant that we always process any kind of data in compliance with the applicable data protection legislation. Important to know: You may, at any time, object to the use of your data for this purpose.

What exactly do we analyze and process?

  • Any results obtained from our marketing activities in order to measure the efficiency and relevance of our campaigns;
  • Information obtained from your visits on our web page;
  • We analyze the potential demand for our products and services. MEASURES INTENDED TO ENSURE YOUR SECURITY

We make use of your personal data, among others, in the following cases specified below:

  • We analyze your data in order to protect you and/or your business from any fraudulent activities, which may occur, for example, if you have become victim of any identity theft or if any unauthorized persons have otherwise obtained access to your user account;
  • in case of any technical problems, your IT support closely cooperates with you in order to improve the reliability of your web applications; in this context, we also analyze the protocols of any page views, any activities conducted, etc.
  • in order to ensure IT security;
  • in order to  be in a position to capture and prove any facts and circumstances in case of any legal disputes that may arise. AUFGRUND IHRER EINWILLIGUNG BASED ON YOUR DECLARATION OF CONSENT
If you have consented to the processing of your personal data for one or several specific purposes, we are allowed and entitled to process your data. You may revoke this consent at any time with view to the future without incurring any costs other than those transmission costs charged in accordance with the basic tariffs (costs for your Internet connection). However, the revocation of consent does not affect the legitimacy of the data processing activities conducted up to the point of revocation. BASED ON ANY LEGAL REQUIREMENTS OR PUBLIC INTERESTS

As a company, we are subject to a wide variety of legal requirements (e.g. from tax legislation). We process your personal data in order to comply with our legal obligations.

Within the company aniMedica GmbH, only those users get access to your personal data who need them to fulfill our contractual or legal obligations or to preserve our legitimate interests. USE OF DATA OUTSIDE OF aniMedica
We strive to protect your personal data and only transfer information about you if we are obliged to do so by legal stipulations, if you have agreed to such transfer of information, or if we have to fulfill any contractual obligations.

We may, for example, be legally obliged to transfer your personal data with respect to the following recipients specified below:

  • Public authorities or supervisory bodies, e.g. tax authorities, customs authorities;
  • Judicial or law enforcement authorities, e.g. Police, Courts, Public Prosecutor;
  • Lawyers or Notary Public, e.g. in case of legal proceedings;
  • Auditors.

In order to fulfill our contractual obligations, we cooperate with other companies. These include the following:

  • Transport service providers and freight forwarders;
  • Event managers and training providers, if you have registered with us for special trade fairs or events;
  • Bank institutions and financial service providers which handle all financial matters.

Own service providers
In order to work efficiently, we rely on the services of external service providers which may receive your personal data to fulfill the aforementioned purposes, these are IT service providers, printing and telecommunications providers, debt collection agencies, consulting agencies or distribution companies.
Please note: We strive to protect your personal data!
To make sure that these service providers respect the same data protection standards we do, we have concluded corresponding contracts concerning the processing of any orders. These contracts stipulate, among others:

  • that any third parties shall only gain access to those data they need to fulfill the tasks and duties they have been charged with;
  • that only those employees at service providers may gain access to your data who explicitly agreed to respect the stipulations concerning data protection;
  • that service providers shall adhere to technical and organizational procedures which guarantee data security and data protection;
  • what will happen to the data when the business relationship between the service provider and us is terminated.



With regard to any service providers located outside the European Economic Area (EEA), we undertake special security measures (e.g. special contractual clauses) in order to guarantee that data are treated with the same degree of caution than within EEA. We regularly check all our service providers in order to make sure that they comply with our requirements.  
Very important to know: We will never sell your personal data to any third party! USE OF DATA WITHIN AGRAVIS GROUP OF COMPANIES
In order to provide you with the best possible service, we occasionally exchange data within the company group. We guarantee that the applicable data protection regulations are respected and that your personal data are adequately protected at all times.

For this reason, we have taken appropriate measures to ensure compliance with data protection within the AGRAVIS group:

We have concluded appropriate contracts with the individual subsidiaries to ensure that personal data exchanged within the group always remain protected.

In accordance with these contracts and applicable data protection laws, we transfer any personal data to our production and sales subsidiaries only for the purposes stated in this data privacy statement. In doing so, we support our subsidiaries both operationally and in complying with the technical and organizational measures that we also use at the parent company in order to guarantee the security of your personal data. If possible, we protect your data by using measures for pseudonymization or anonymization. If subsidiaries are located outside the EEA, we take appropriate measures in order to ensure that the personal data processed there are just as well protected as within the EEA.

Within the framework of the business relationship between you and aniMedica, we need the following categories of personal data from you:
all data necessary for commencing and executing a business relationship;
any data needed to fulfill any contractual obligations;
any data that we have to collect due to a legal obligation.
Without these data, it is impossible for us to enter into or execute a contractual relationship with you.

In accordance with the applicable data protection regulations, we do not store your personal data longer than we need them for the purposes of the respective processing. If the data are no longer required for the performance of any contractual or legal obligations, they will be deleted by us on a regular basis, unless their temporary storage is still necessary. The following reasons may exist for further data storage:

  • Any storage obligations due to commercial or tax legislations have to be respected: The storage period, primarily according to the stipulations of the German Commercial Code and the German Tax Code, may be as long as 10 years.
  • Keeping of evidence in case of any legal disputes within the framework of legal stipulations on limitation: Deadlines for limitation may be as long as 30 years in civil law; however, regular limitation will come into force after three years.


Within the framework of processing your personal data, there are also certain rights that you are entitled to. More detailed information can be found in the corresponding provisions of the General Data Protection Regulation (cf. Articles 15 to 21). RIGHT TO DICLOSURE AND CORRECTION
You have the right to obtain information from us as to which of your personal data we process. If this information is not (or no longer) correct, you may ask us to correct the data, or, if they are incomplete, to complete these data. If we have transferred your data to any third parties, we will inform the relevant third parties accordingly if the legal situation requires us to do so. RIGHT TO DELETION
You may demand the immediate deletion of your personal data under the following circumstances:

  • If your personal data are no longer needed for the purposes they were collected for;
  • If you revoked your consent and there are no other legal grounds for data processing;
  • If you object to data processing and there are no predominant, justified reasons for data processing;
  • If your data are processed illegitimately;
  • If your data have to be deleted in order to comply with any legal obligations.

Please note that we have to check that there is no legitimate reason for processing your personal data before we can delete them. RIGHT TO LIMITATION OF PROCESSING (“RIGHT TO BLOCKING“)
For one of the following reasons, you may ask us to limit the processing of your personal data:

  • If you contest the accuracy of the data, until we had the opportunity to check and verify the accuracy of data;
  • If the data are processed illegitimately, but if you only ask for limited processing of personal data instead of deletion;
  • If we do no longer need personal data for the purpose of processing, but you need them in order to claim, exercise or defend any legal rights;
  • If you have objected to the processing and it is not yet clear if your justified interests prevail over ours. RIGHT OF OBJECTION RIGHT OF OBJECTION IN INDIVIDUAL CASES
If data processing is carried out in the public interest or on the basis of a weighing of interests, you have the right to object to the processing for reasons arising from your individual situation. In the event of an objection raised, we will not process your personal data further unless we can prove compelling reasons worthy of protection for processing your data which prevail over your interests, rights and freedoms, or because your personal data serve to claim, exercise or defend any legal rights. The objection shall not preclude the legality of the processing prior to the opposition. OBJECTION REGARDING ADVERTISING
In cases where your personal data are used for advertising efforts, you can object to this form of processing at any time. We will then cease processing your personal data for these purposes.


Objections can be raised and submitted in an informal manner and should be addressed to:

  • aniMedica GmbH - a LIVISTO company
  • Im Südfeld no. 9
  • D-48308 Senden-Bösensell (Federal Republic of Germany)
  • Phone number: +49 (0) 2536 3302-0
  • Fax number: +49 (0) 2536 3302-110
  • E-mail: animedica @ RIGHT OF PORTABILITY OF DATA

Upon request, you have the right to receive personal data you made available to us for processing in a portable and machine-readable format. RIGHT TO LODGE A COMPLAINT WITH SUPERVISORY AUTHORITIES (ART. 77 GDPR)

We try to process your requests and claims as quickly as possible in order to protect your rights accordingly. Depending on the frequency of inquiries submitted, however, it may take up to 30 days before we can provide you with further details regarding your request. If it should take longer, we will inform you promptly of the reasons for the delay and discuss the further procedure with you.

In some cases, we cannot or are not allowed to give you any information. If legally permissible, we will inform you of the reason for refusing to provide such information.

However, if you are not satisfied with our answers and reactions or if you believe that we are in breach of applicable data protection laws, you are free to file a complaint with both our Data Protection Officer and the relevant supervisory authority. The supervisory authority responsible for us is as follows:

  • Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen (State Officer for Data Protection and Freedom of Information of the federal State of North Rhine-Westphalia, Germany)
  • Kavalleriestraße no. 2-4
  • D-40213 Düsseldorf (Federal Republic of Germany)
  • Phone number: +49 (0)211/384 24-0
  • Fax number: +49 (0) 211/384 24-10
  • E-mail: poststelle @
  • Web page:

This Privacy Policy is dated 04.04.2018. Any registered customers will be kept updated about any changes with respect to the Data Privacy Statement. Any previous versions of the Data Privacy Statement are available on the web page or may be obtained from our Data Protection Officer.


If you have questions about our products or the application please contact us